Mike Ferguson - Website Design For Small Business

The Critical Value Of An Internet Presence

Why Having a Website Matters for Smart Business Owners Most consumers—about 81%—expect small businesses to have a website, and their buying decisions often depend on it. Even when a purchase happens in person, 87% of people begin their search online. A simple website isn’t just nice; it gives your business credibility right when customers need it. What a Solid WordPress Site Does for You A well-managed WordPress site handled by The Affordable Web Guy helps your business-ready presence without getting technical. Rather than coding or hosting drama, the site works for you in ways that matter: Makes your contact and service details easy to find Boosts confidence that your business is real and reliable Lets your voice and message stand out clearly From Searches to Storefront Statistics show that many customers who search on mobile for nearby businesses visit within 24 hours . With the right site, powered by context-rich content, local SEO, and clear calls to act, you [...]

By Mike Ferguson|Affordable Web Marketing, Cost-Effectiveness of Online Marketing|

The Power Of Video For Your Small Business

Small business owners know that grabbing attention online gets harder every year. Video content has become the secret weapon that levels the playing field between tiny startups and giant corporations. When customers see your business through video, they connect with your brand in ways that photos and text simply can't match. YouTube stands as the world's second-largest search engine, giving smart business owners a chance to reach millions of potential customers. However, creating effective video content requires more than just pointing a camera and hitting record. Video Content Builds Real Connections People trust what they can see and hear. When potential customers watch your videos, they get a feel for your personality and business values. This connection happens faster than reading a dozen blog posts or scrolling through static images. Small businesses that use video marketing see higher engagement rates across all their online platforms. Videos show your products in action, demonstrate your expertise, and give viewers a behind-the-scenes [...]

By Mike Ferguson|Affordable Web Marketing, Creating Compelling Content, Digital Marketing for Startups, Need for Digital Marketing|

The Benefits Of A Small Business Website

Why a Small Business Website Makes Sense Hey! If you’ve ever wondered whether your business “needs” a website, here’s what I’ve learned—and what might just convince you it’s worth the step. Be Seen, Be Found These days, one of the biggest challenges for a local business is just getting noticed. A website puts you on the map—literally. When someone searches for what you do (whether it’s late at night, over the weekend, or whatever), your business shows up. That means more people find you, which means more potential customers. Credibility Counts Here’s something interesting: Most people check online before reaching out, and having a clean, clear online presence helps build trust. Even before someone calls or walks in, they’ll likely check you out online. If your site looks professional, that first impression is solid. Your Business, Even When You’re Not Working A website never clocks out. People can browse your services at any hour—did you wake up in the [...]

By Mike Ferguson|Affordable Web Marketing, Cost-Effectiveness of Online Marketing, Internet Marketing|

Essential Website Statistics for Small Businesses

Running a small business means making smart choices with limited resources. However, when it comes to your online presence, the numbers don't lie – having a professional website isn't just nice to have anymore. Let's explore the website statistics that show exactly why your business needs to take its web presence seriously. Do you already know that you're ready to start? Contact us about website design with a no-pressure web design consultation.The Reality Check: Where Small Businesses Stand OnlineOnly 73% of small businesses currently have websites. Meanwhile, 62% of customers will completely ignore businesses without any web presence. That gap represents missed opportunities every single day.Google searches for "small business website" have jumped 30% recently. Business owners are finally recognizing what the data has been telling us all along. Additionally, 96% of potential customers research businesses online before making contact or visiting in person.The Affordable Web Guy helps small businesses bridge this gap with WordPress-based solutions that put your business [...]

By Mike Ferguson|Affordable Web Marketing, competitor research, Digital Marketing for Startups|

5 Proven Small Business Marketing Strategies That Thrive During Economic Uncertainty

Small business marketing tips for an uncertain economy: Discover effective strategies to navigate challenging times and boost your business's success.

By Mike Ferguson|Small business marketing|

Why Your Denver Roofing Business Needs More Than Just Good Work to Get Customers

Roofing companies face some of the highest customer acquisition costs in the home services sector, with Google Ads leads alone averaging around $187 per lead—and that's just one way people find contractors these days. The truth is, most homeowners don't flip through phone books anymore when their roof starts leaking. They grab their phone and search for "roofers near me." If you're a solid roofer but your phone isn't ringing much, the problem probably isn't your skills. It's that people can't find you when they need you most. Question: If someone in your neighborhood searched for a roofer right now, would they find you online? Don't take that chance. Contact The Affordable Web Guy and find out why business owners have trusted us for decades! Your Website Works While You Sleep Think about it this way: when someone's ceiling starts dripping at 10 PM on a Tuesday, they're not calling anyone right then. But they are searching online to [...]

By Mike Ferguson|competitor research, Cost-Effectiveness of Online Marketing|

Boost Your Business with a Website, Social Media, and More

Small business owners today face exciting opportunities online. However, knowing where to start can feel overwhelming when you're juggling daily operations alongside marketing your business. Smart online marketing doesn't require a massive budget or technical expertise – just the right approach and professional support. Your Website: The Foundation That Works 24/7 A professional website serves as your digital storefront, working around the clock to attract customers. Unlike physical locations, your website never closes and can reach potential customers while you sleep. WordPress-based websites offer the perfect balance of functionality and reliability for growing businesses. Business owners often underestimate how quickly a professional website pays for itself. When customers can find information about your services online, they're more likely to contact you during business hours. Additionally, search engines favor businesses with well-designed websites, helping you appear when local customers search for your services. Social Media That Actually Drives Business Social media marketing works best when it connects directly to your [...]

By Mike Ferguson|Affordable Web Marketing, Internet Marketing, Lead Generation Strategies, social media marketing|

Digital Marketing for Startups: Strategies and SEO Importance

Why Digital Marketing Matters for Startups Digital marketing helps put a business on the map. Many potential customers look online before contacting you. With a dependable WordPress site, local business owners can quietly lay the groundwork for long-term visibility. Good content, search visibility, and a reliable presence work together to build trust—even when nobody’s glancing at analytics. What SEO Does for Your Startup SEO helps people find your site when they search for local services. It isn’t a magic trick, and results take time. Still, a well-organized WordPress site, maintained by The Affordable Web Guy, brings a friendly boost in visibility—and credibility—without burdening the owner with technical details. This kind of presence gently signals that the business is real and ready. Key Strategies That Actually Matter Mixing a few thoughtful steps helps without turning the site into a complicated project: Have a WordPress-based site maintained by The Affordable Web Guy Use clear, helpful words about services and local area [...]

By Mike Ferguson|Digital Marketing for Startups|

Success Stories of Small Businesses Using Digital Marketing

Looking for success stories of small businesses using digital marketing? Check out these top 10 tips to help improve your online presence and drive sales. Plus, explore FutureLearn's digital marketing courses for further learning.

By Mike Ferguson|competitor research, customer communication, online reputation|

Small Business Marketing Strategies in Denver: Leveraging Paid Search for Success

Small businesses in Denver face unique challenges when it comes to marketing their products and services. With a competitive local market, it's important for small businesses to find effective marketing strategies that can help them stand out and attract customers in the Denver area. Let's talk about some small business marketing strategies that are specifically tailored for the Denver market. From paid search to social media advertising, we will cover a range of marketing tactics that can help small businesses in Denver thrive. Paid Search: A Powerful Tool for Small Businesses in Denver Paid search, also known as pay-per-click (PPC) advertising, is a digital marketing strategy that allows businesses to display ads on search engine results pages (SERPs) when users search for specific keywords. This form of advertising can be highly targeted and cost-effective, making it an ideal marketing strategy for small businesses in Denver. How Does Paid Search Work? When a user enters a search query on a [...]

By Mike Ferguson|Cost-Effectiveness of Online Marketing, Need for Digital Marketing, Online Marketing Strategy|

About Mike Ferguson

(720) 853-1750