Internet Marketing | The Affordable Web Guy

Why Your Family-Owned Business Needs a Website

A strong online presence is essential for any family-owned enterprise, with a website serving as its virtual front door, always open to a global audience. We user friendly, mobile-ready website significantly enhances business visibility, enabling potential customers to discover your products or services regardless of their location or time. A professionally designed website also conveys credibility, signaling reliability and a long-term commitment to your business. Beyond mere presence, a website offers a powerful platform to build your brand identity. It provides a dedicated space to share your family's unique story and core values, allowing your personality to shine through and [...]

BetaTWGOctober 29th, 2024|Cost-Effectiveness of Online Marketing, customer communication, Internet Marketing|Comments Off

Mom & Pop Need To Be Online Too

Having a strong online presence is really important for all businesses, including family-owned ones. A website acts as the online face of your business, helping people find you and learn about what you offer. In this article, we’ll explain why having a website is important for family-owned businesses and how it can help your business grow. When a family-owned business has a website, it can provide many benefits. For starters, a website makes your business more visible. People can visit your site at any time, from anywhere, even if they live far away. This can help you attract new [...]

BetaTWGSeptember 4th, 2024|email marketing, Internet Marketing, Need for Digital Marketing, Online Marketing Strategy|Comments Off

Small Business Challenges: Taking Dead Aim At Solutions

Small business owners face many challenges today. One of the biggest challenges is competition from larger businesses. These bigger companies often have more money and resources, making it hard for small businesses to keep up. Small business owners also struggle with getting the word out about their products and services. Without a large advertising budget, it's tough to attract new customers.Another challenge is managing day-to-day operations. Small business owners often wear many hats. They might be the manager, the salesperson, and the accountant all at once. This can be overwhelming and exhausting. Additionally, finding and retaining good employees is another [...]

BetaTWGJuly 1st, 2024|Digital Marketing for Startups, Internet Marketing|Comments Off

The Benefits Of A Small Business Website

Building a strong online presence is important for every business, regardless of its size. There's a reason they no longer print Yellow Pages. A business website is more than just an option; it's a powerful tool designed to attract new customers and help you stay ahead of your competition--"this is war", after all. Gaining customer attention is a significant challenge and as hard as it's ever been.Your business needs to be easy to find by your potential new customers. When folks search for products or services, your website helps you appear in their search results, positioning your business as the [...]

BetaTWGNovember 1st, 2023|Affordable Web Marketing, Cost-Effectiveness of Online Marketing, Internet Marketing|Comments Off

Setting Your Denver Business Apart: Attracting Your Target Audience

In a recent conversation with my wife, I realized that all my favorite clients have one thing in common: they're unique. These clients have injected some of their personality into their brand, creating a one-of-a-kind identity. By doing so, they have already started building a relationship with their target audience. In this article, I will share a few simple ways you can set your business apart from the crowd and attract your Denver target audience. Design a Memorable Logo Your logo is the first thing people see, so it's a great way to visually set yourself apart. Incorporate elements [...]

BetaTWGAugust 23rd, 2023|Creating Compelling Content, Graphics & Branding, Internet Marketing|Comments Off

Boost Your Business with a Website, Social Media, and More

In today's digital age, online marketing has become an essential aspect of running a successful small business. With the right strategies and tools, small business owners can effectively reach their target audience, generate leads, and drive revenue. In this article, we will explore some innovative online marketing ideas that can help small business owners grow their businesses and achieve their goals. Creating a Business Website A well-designed website is one of the most effective elements of a small business marketing plan. A business website allows you to showcase who you are, what you offer, and how potential customers can [...]

BetaTWGAugust 15th, 2023|Affordable Web Marketing, Internet Marketing, Lead Generation Strategies, social media marketing|Comments Off

University of Arkansas Marketing Genius

Sometimes A Great Idea Is Right In Front Of You! Small Business Insights: Marketing A while back I went to my first University of Arkansas football game. It was a spectacular fall day...too warm for November 1st, that's for sure. As we made our way to the cheap seats, we made the obligatory stop at the concession stand for an $8 souvenir mug of Diet Coke and a hot dog. Once seated, we immediately took to eating our almost entirely tasteless "meal" of encased meat--it was a spectacularly bland dog. But just as the first wave of belches began [...]

BetaTWGMay 27th, 2019|Internet Marketing|0 Comments

Marketing Emails-How Kohls Is Abusing Their Mailing List

Be Good To Your Customer & Respect Their In-Box! Small Business Insights: Marketing My wife recently signed up with the Kohls mailing list in an effort to secure the occasional coupon and special offer as we entered the back to school and consumer-spending-frenzied-fourth quarter. And because she's been around me just long enough, she used our mutual Yahoo email address vs. her personal account. And in case anyone wasn't listening closely let me repeat that little pearl of advice: Secure a Yahoo, Gmail or Hotmail account and use them specifically for mailing lists, registrations, and similarly disposable instances. They are [...]

BetaTWGMay 20th, 2019|Internet Marketing, Ramblings|0 Comments

Winning The Domain Lottery

When A Domain Was Caught Up In A Bidding War AKA: The Good Old Internet Gold Rush Days Back in the mid-1990’s (or more fondly, “ancient times” as we know the internet ages at the same pace of a dog), I had a fine civil servant’s job in Sonoma County, CA. And like everyone else I’d found myself quite amused by the new internet and my Mac Performa (rockin’ the 4 megs of RAM, baby!). To get perspective on just how long ago this was, my co-worker Sue did a little moonlighting as a realtor agreed with me that [...]

BetaTWGMay 6th, 2019|Internet Marketing, Technical|Comments Off

It Ain’t Magic. It’s Just Good Service

Earn Your Client’s Trust & Keep It Small Business Insights: Customer Service Just about every time I turn around, there is some new piece of technology or some new buzzword-filled marketing trend, that is claiming to be the magic pill that web-based businesses have been searching for to get more sales. Just do this one unique thing, they tell you, and all your e-commerce dreams will come true. The “one thing” almost always conveniently involves spending money on a product or service that promises to be the “it factor” you’ve been missing. Can I tell you a secret? In [...]

BetaTWGApril 26th, 2018|Internet Marketing, Web Design Services|Comments Off