About Mike Ferguson

Mike Ferguson has been tinkering with websites full time since 1999 after leaving a perfectly good, well paying civil servants job with benefits. He can't help himself.

Why Your Small Business Can Rely On The Affordable Web Guy

When you're running a small business, your website needs to work as hard as you do. A fast, mobile-friendly site that clearly explains your services can directly impact whether potential customers choose you or move on to a competitor. Research shows that landing pages written at a 5th to 7th grade reading level convert 56% higher than those written at an 8th or 9th grade level, which is why we focus on clear, straightforward content that anyone can understand. What Makes a Website Actually Work for Small Business? Your website isn't just a digital brochure—it's a tool that should bring in customers. Studies analyzing over 100 million pageviews found that websites loading in 1 second have conversion rates 3 times higher than sites that load in 5 seconds. Every second counts when someone's deciding whether to contact you or click away. That's why we build sites on reliable VPS and LiteSpeed hosting infrastructure. Unlike bargain shared hosting that can slow down when traffic increases, our hosting keeps your site running smoothly even during busy periods. Mobile Users Are Your Customers Google uses mobile-first indexing, meaning they primarily use the mobile version of your site for ranking and indexing. If your site doesn't work well on phones, you're missing opportunities. 83% of landing page visits happen on mobile devices, yet mobile converts 8% less than desktop on average—but that gap disappears when sites are properly optimized for mobile. We make sure every website we create works perfectly on smartphones and tablets from day one, not as an afterthought. How Does Local SEO Help Small Businesses Get Found? 46% of all Google searches have local intent, meaning people are actively looking for businesses like yours in their area. 80% of US consumers search online for local businesses weekly, and 32% search [...]

Local SEO Services for Small Businesses in Colorado

Why Colorado Companies Can't Afford to Stay Invisible Nearly 46% of all Google searches are looking for local information. If you run a business in Fort Collins, Colorado Springs, or anywhere across Colorado, that statistic should get your attention. When potential customers search for services you provide, your competitors are showing up—and you're not. This isn't about your business being "not good enough." You're probably exceptional at what you do. The problem is a disconnect between you and the local customers actively searching for your services right now. Nee a hand? Call us at The Affordable Web Guy Why Can't Local Customers Find My Business Online? You've mastered your trade. Whether you're a plumber in Pueblo or a contractor in Grand Junction, you know your stuff inside and out. But being great at your craft doesn't automatically translate to showing up when someone googles "plumber near me." This invisibility is frustrating. You know there are customers just down the street who need exactly what you offer, but they can't find you when they search. The core issue: your potential customers have moved their search for local services entirely online, but your business hasn't established the digital presence needed to meet them there. What Happens When Your Business Doesn't Show Up in Local Search? Research from comScore found that 78% of local searches on mobile devices lead to an offline purchase within 24 hours. Think about that. Someone searches for your type of business on their phone, and within a day, they've hired someone. If you're not in those search results, you've lost that customer before you even knew they existed. A 2023 consumer survey revealed that 98% of people used the internet to find information about local businesses. That's essentially everyone. Your potential customers aren't flipping through phone books [...]

Your Complete E-E-A-T Guide For Online Visibility

How Can Small Businesses Can Outrank Large Corporations with Local Experience Google now rewards businesses that share real, hands-on experience over generic advice copied from other sources. Furthermore, if you've actually helped customers solve problems, you have a major advantage over larger websites that simply rehash information without practical knowledge. This is pretty heady and nerdy stuff. None is this is as easy as it used to be (as if it was easy before!)  Got your hands full? The Affordable Web Guy can help take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. What Changed and Why Small Businesses Should Care Picture this scenario: you need a reliable plumber. Would you rather read advice from someone who's fixed thousands of pipes, or from a content writer who researched plumbing online but never held a wrench? Google made the same choice in December 2022, adding "Experience" to their quality guidelines. Subsequently, the March 2024 core update reinforced this direction, targeting low-quality content and favoring authentic, experience-based information. This shift creates opportunities for small business owners because you have something large corporations can't fake: real experience serving customers. Google's Quality Framework: Why Your Experience Matters Google evaluates content using Experience, Expertise, Authoritativeness, and Trustworthiness. Think of these as four questions Google asks about your content: Experience: Have you actually done what you're writing about? This means sharing real situations you've encountered, problems you've solved, and lessons you've learned from working with customers. Expertise: Do you know your field professionally? This combines your training, certifications, and deep knowledge gained from daily work in your industry. Authoritativeness: Do others recognize your expertise? This includes customer referrals, industry partnerships, and community recognition of your knowledge. Trustworthiness: Can people count [...]

What Happens When AI Automation Platforms Don’t Deliver?

Summary: I tested Lindy’s AI automation platform to handle calls and generate leads, investing $100 in subscriptions and integrations. The AI phone agent never worked despite multiple rebuilds, lead generation failed due to configuration errors, and my agent even vanished from the dashboard. Support was slow to respond and credits were consumed during troubleshooting. Key lessons: test platforms thoroughly during free trials, confirm support coverage, understand credit policies, and start with one feature before scaling. Reliable automation must save time, not create new problems. Stability and support are more valuable than flashy features for business-critical workflows. My $100 Lindy Experience I wanted to see if Lindy’s AI automation platform could solve two pain points: answering calls when I’m busy and generating new business leads on autopilot. By the end of the weekend, I’d learned more about testing automation tools than I ever expected—and spent $100 proving what doesn’t work. What Did Lindy’s Automation Really Cost? Setting up Lindy wasn’t just a matter of signing up. To unlock the AI phone feature, I had to pay for a $35/month account upgrade and add a $10/month AI phone line. Then came the integrations—Outscraper at $35/month for lead data and Firecrawl at $20/month for website insights. Grand total: $100/month before a single call was answered. On paper, that price didn’t seem bad. If the phone agent worked, $45/month for a virtual receptionist is fair. The extra integrations were fine—I’d use them in other projects. But none of that matters if the tech doesn’t work. How Did the AI Phone Agent Perform? This was the first red flag. Despite completing every setup step and rebuilding the agent multiple times, the phone line never worked. The first calls returned busy signals, later attempts failed with a “cannot be completed as [...]

Small Business Website Cost: Budgeting Your Online Presence

Summary: Website costs vary based on your business needs, but every site requires three essentials: domain name ($10-15/year), hosting ($5-50/month), and design/development ($500-15,000+). While 27% of small businesses still lack websites, those with professional sites earn 50% more revenue. DIY builders seem cheaper but often cost more in lost time and opportunities—75% of customers judge credibility by design alone. Ongoing maintenance ($50-200/month) protects against the 43% of cyberattacks targeting small businesses. Smart budgeting starts with identifying what problem your website should solve, then investing in features that convert visitors into customers. Here's something that might surprise you: 27% of small businesses still don't have a website. If you're trying to figure out what a website costs, you're probably getting wildly different numbers from every source you check.Ready to Build Something That Actually Works?The Affordable Web Guy helps small businesses create websites that don't just look good—they work hard to bring in customers. Let's talk about your project and get you set up with an online presence that earns its keep.Why Your Website Never Takes a Day OffThink about it this way—your website is like having an employee who never calls in sick, never takes vacation, and works 24/7 to make your business look good. Whether someone's searching for your services at 2 AM or checking you out while they're having coffee on Sunday morning, your website is there representing you.It's not just some fancy online brochure, either. A good website becomes the hub where everything else points. Your business cards, your Facebook posts, that ad you ran in the local paper—they all send people back to your website. That's how you build trust and look legit.What Problems Does a Website Actually Solve?Most small business owners I talk to have the same two headaches: not enough steady [...]

How Denver Small Businesses Can Stay Visible Online in 2025

Summary: Getting found online is getting harder for Denver small businesses as AI summaries and Reddit discussions dominate search results. Research shows 18% of Google searches now trigger AI overviews, and when they appear, website clicks drop by half. The solution isn't traditional SEO—it's becoming the definitive local expert in your specific niche. Focus on creating content that answers real customer questions using your unique Denver experience, participate authentically in local online communities, and build authority through genuine expertise rather than keyword targeting. Your local knowledge and authentic community presence are now more valuable than ever in this evolving search landscape. A Practical Guide to the Changing Search Landscape If you're running a small business in Denver, you've probably noticed something frustrating lately: getting found online keeps getting harder. The way customers search for businesses has shifted dramatically, and what worked even two years ago isn't cutting it anymore. Need help implementing these strategies? The Affordable Web Guy has been helping small businesses since 2007 with customized website design and SEO services that build authentic online presence. Here's what's changed. Twenty years ago, customers grabbed the Yellow Pages. A decade ago, they typed "Denver plumber" into Google. Now? They're asking AI assistants questions like real people, browsing Reddit threads for honest opinions, and expecting instant answers to complex problems. I'm going to walk you through five strategies that actually work in this new landscape—not the usual SEO advice you've heard a thousand times before. What's Really Happening in Search Results? Let's start with some real data. A Pew Research Center study found that roughly 18% of Google searches now trigger AI-generated summaries at the top of results. When people see these summaries, they click on actual websites about half as often compared to regular search [...]

Why Reddit’s SEO Dominance Is Killing Service Businesses (And What to Do About It)

AKA: Why Is My Business Not Getting More Clicks? If you own a plumbing company, roofing business, HVAC service, or any local service company, you've probably noticed something troubling: your website traffic has declined over the past year, even though you haven't changed anything about your marketing approach. Understanding the Problem Think of Google's search results like prime retail real estate. For years, your carefully written blog posts about "roof repair costs" or "HVAC maintenance tips" could earn valuable spots on the first page. Today, something dramatic has shifted. The Reddit Revolution: Numbers You Need to Know Reddit jumped from being the 78th most visible website to the 3rd most visible website in Google's U.S. search results after Google's August 2024 core update. This represents a staggering 1,328% increase in SEO visibility in less than one year. Previously, when a homeowner searched for "water heater replacement cost," they might find your comprehensive blog post explaining local pricing, permit requirements, and energy efficiency considerations. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Today, that same search increasingly returns a Reddit thread where anonymous users share conflicting advice like "mine cost $800" or "my brother-in-law says never trust contractors." The homeowner gets generic, often inaccurate information that lacks crucial context about local building codes and safety considerations that you, as a professional, understand intimately. Why Service Businesses Can't Win on Reddit Understanding why you can't simply join Reddit requires grasping the platform's culture. Through conversations with dozens of service business owners who've attempted Reddit marketing, a consistent pattern emerges. The Self-Promotion Paradox Reddit operates on strict anti-commercial principles. The platform's moderators [...]

Your Essential Small Business Website Maintenance Checklist

So you've got a website up and running—that's awesome! But here's the thing: building a site is just the beginning. Nearly 24% of small businesses still don't have websites (according to Digital.com), which means having one already puts you ahead of the game. But if you want your site to actually work for your business, you can't just set it and forget it. Your website needs regular care, just like your car or your storefront. Skip the maintenance, and you'll end up with a slow, outdated, or insecure site that turns people away instead of bringing them in. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Why Website Maintenance Actually Matters Your website works around the clock—from Grand Junction to Greeley and everywhere in between. But without regular upkeep, problems start piling up: broken links, security holes, slow loading times, and outdated info. These issues don't just sit there quietly—they actively hurt your business by driving potential customers away. Regular maintenance prevents small problems from becoming big headaches that cost you money and customers. This checklist breaks down what you need to do and when, covering daily, weekly, monthly, quarterly, and yearly tasks. 1. Security Updates and Vulnerability Patching Your website is often someone's first impression of your business, so leaving it vulnerable is like leaving your front door unlocked. Security updates patch holes that hackers love to exploit, and for small businesses, a security breach can seriously damage your reputation and customer trust. Many business websites use plugins and add-ons for extra functionality. If one of those has a security flaw, your whole site is at risk [...]

How to Write Meta Descriptions That Get Clicks

Writing a meta description is about crafting a short, compelling ad for your webpage. The sweet spot is around 155 characters. Your goal is to include your main keyword and wrap it up with a clear call to action that makes people want to click. Think of it as your website's quick sales pitch on Google. Managing all the small details of a website can feel like a full-time job. At The Affordable Web Guy, we handle technical elements like meta descriptions so you can get back to what you do best—running your business. Let us build a website strategy that helps you reach more customers. What Meta Descriptions Are and Why They Matter A meta description is the little block of text seen under a page’s title in a search result. It’s the welcome mat for your website, giving potential customers a sneak peek of what’s inside. This small summary plays a huge part in whether someone clicks your link or scrolls right past to a competitor. The Role of Meta Descriptions in Search Meta descriptions don't directly boost your website's ranking. They do have a powerful indirect effect. A well-written description drives up your click-through rate (CTR), which is the percentage of people who see your listing and actually click on it. A high CTR is a strong signal to search engines that your page is a relevant, helpful result for a specific search. This is where the magic happens. For a small business owner, learning how to write good meta descriptions is a simple but effective way to stand out. It helps pull in visitors who are genuinely looking for what you offer. Getting this right is a fundamental piece of good search engine optimization (SEO) that directly impacts your online visibility. A great meta description [...]