Mike Ferguson - Website Design For Small Business

Your Essential Small Business Website Maintenance Checklist

So you've got a website up and running—that's awesome! But here's the thing: building a site is just the beginning. Nearly 24% of small businesses still don't have websites (according to Digital.com), which means having one already puts you ahead of the game. But if you want your site to actually work for your business, you can't just set it and forget it. Your website needs regular care, just like your car or your storefront. Skip the maintenance, and you'll end up with a slow, outdated, or insecure site that turns people away instead of bringing them in. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Why Website Maintenance Actually Matters Your website works around the clock—from Grand Junction to Greeley and everywhere in between. But without regular [...]

By Mike Ferguson|Internet Marketing, Need for Digital Marketing, online reputation, Technical|

How to Write Meta Descriptions That Get Clicks

Writing a meta description is about crafting a short, compelling ad for your webpage. The sweet spot is around 155 characters. Your goal is to include your main keyword and wrap it up with a clear call to action that makes people want to click. Think of it as your website's quick sales pitch on Google. Managing all the small details of a website can feel like a full-time job. At The Affordable Web Guy, we handle technical elements like meta descriptions so you can get back to what you do best—running your business. Let us build a website strategy that helps you reach more customers. What Meta Descriptions Are and Why They Matter A meta description is the little block of text seen under a page’s title in a search result. It’s the welcome mat for your website, giving potential customers a sneak peek of what’s inside. This small summary plays a huge part in whether someone clicks [...]

By Mike Ferguson|Affordable Web Marketing, Internet Marketing, Lead Generation Strategies|

How Small Businesses Are Growing 49% Faster with Smart Web Marketing in 2025

The Reality Check: Your Competition Is Already Ahead Here's a hard truth that might sting: while you're debating whether you need a better website, 49% of small businesses are already increasing their marketing budgets in 2025 to capture more customers online. And they're winning. Stop throwing money at marketing that doesn't work. Here's the proven strategy that's helping local businesses double their customer base without breaking the bank. Ready to see what's possible for your business? Contact The Affordable Web Guy today – call (720) 853-1750 for a no-pressure consultation and discover your biggest opportunities for growth. But here's the thing – it's not too late to catch up. In fact, you might be surprised to learn that one-third of small businesses still don't have a website, which means there's still plenty of room for smart business owners to gain a massive competitive advantage. The question isn't whether you need better [...]

By Mike Ferguson|Online Marketing Strategy, Small business marketing|

Mobile Friendly Websites Design to Grow Your Business

Having a website that works flawlessly on a phone isn't a fancy add-on anymore. It is fundamental for any small business that wants to be taken seriously. A proper mobile friendly websites design makes sure that when a potential customer finds you on their phone, they have a great experience. A professional website is your hardest-working employee, attracting new customers 24/7. At The Affordable Web Guy, we build custom, mobile-friendly websites that help small businesses succeed online. Learn more about our website design services today. That first impression often decides whether they stay to call you or just move over to your competitor. Why Customers Expect a Great Mobile Experience Think about your own habits. You likely grab your phone to look up a local plumber, check a restaurant's hours, or get directions. Your customers are doing the exact same thing. They are not waiting to get back to a desktop computer; they are looking for what they need, [...]

By Mike Ferguson|Affordable Web Marketing, Highlands Ranch|

How To Improve Website Loading Speed

Why Your Website Speed Actually Matters (And What to Do About It) Here's the deal: if your website takes more than 3 seconds to load, you're losing customers. Not maybe losing them—definitely losing them. About 40% of people will just leave if your site doesn't load fast enough. That's nearly half of your potential customers clicking away before they even see what you do. If fixing this technical stuff sounds like a headache, The Affordable Web Guy handles all of it so you don't have to. It's Like Having a Slow Checkout Line You know when you're at a store and the line is moving like molasses? You probably just leave and go somewhere else. That's exactly what happens with slow websites. Your website speed is literally the first impression people get of your business. A fast site says "we're professional and we care about your time." A slow site says... well, the opposite. [...]

By Mike Ferguson|Affordable Web Marketing, Digital Marketing for Startups, Technical|

Proven Tips to Decrease Bounce Rate & Keep Visitors Engaged

Learn effective strategies to decrease bounce rate and boost your website's engagement. Discover simple steps to retain visitors and improve conversions.

By Mike Ferguson|Affordable Web Marketing, competitor research, email marketing, Internet Marketing|

How to Change a Domain Name Without Losing Your Customers

Changing your website's domain name is a big deal. It’s more than a quick technical switch; it’s like moving your entire business to a new street address. You must register the new domain, but you also need to make sure all the traffic from your old address gets forwarded to the new one. Managing the details of a domain change requires a steady, experienced hand. At The Affordable Web Guy, we handle the entire process to protect your brand's online presence and make sure the change is smooth and successful. Contact us today to get started. This process takes careful planning. You’ve worked hard to build up your search engine authority, and you definitely don’t want to lose that. Most of all, you need to make sure your customers can still find you without a problem. Deciding if a New Domain Is Right for Your Business Choosing to change your domain name is a major business decision, not just [...]

By Mike Ferguson|Small business marketing, Technical, Web Design Services|

How to Redesign a Website for Business Growth | Easy Guide

Learn how to redesign website effectively with our practical tips. Discover how to redesign website to attract customers and boost your small business.

By Mike Ferguson|Affordable Web Marketing, Web Design Services|

8 Small Business Website Design Tips That Matter!

Discover 8 essential small business website design tips to improve user experience, attract more customers, and grow your business. Get actionable advice.

By Mike Ferguson|Digital Marketing for Startups, Online Marketing Strategy, Small business marketing|

How to Plan Your Website Structure for Business Growth

Learn how to plan website structure to improve user experience and support your business goals. Get practical tips for organizing your small business website.

By Mike Ferguson|Affordable Web Marketing, Web Design Services|

About Mike Ferguson

(720) 853-1750