Roofing companies face some of the highest customer acquisition costs in the home services sector, with Google Ads leads alone averaging around $187 per lead—and that’s just one way people find contractors these days. The truth is, most homeowners don’t flip through phone books anymore when their roof starts leaking. They grab their phone and search for “roofers near me.”
If you’re a solid roofer but your phone isn’t ringing much, the problem probably isn’t your skills. It’s that people can’t find you when they need you most.
Question: If someone in your neighborhood searched for a roofer right now, would they find you online? Don’t take that chance. Contact The Affordable Web Guy and find out why business owners have trusted us for decades!
Your Website Works While You Sleep
Think about it this way: when someone’s ceiling starts dripping at 10 PM on a Tuesday, they’re not calling anyone right then. But they are searching online to see who’s available in their area. 46% of Google searches are local, which means millions of people every day are looking for businesses like yours in their neighborhood.
A simple, professional website from The Affordable Web Guy becomes your 24/7 salesperson. While you’re home having dinner or sleeping, your site is showing up in searches, displaying your contact info, and giving potential customers confidence that you’re legit and local.
Building Relationships Without Being Pushy
The best roofing leads often come from relationships with other local businesses. Maybe the hardware store owner mentions your name, or a real estate agent includes your info when someone buys a house that needs work.
But here’s the thing—when someone gets a recommendation, the first thing they do is look you up online. 97% of people learn more about a local company online than anywhere else. If your website looks outdated or doesn’t exist, that warm referral can go cold fast.
The Affordable Web Guy helps make sure your site backs up those recommendations with a clean, mobile-friendly design that loads quickly and shows you know what you’re doing.
Let Google Do the Heavy Lifting
You don’t need to become a computer expert to get found online. That’s where search engine optimization (SEO) comes in—basically making sure your website shows up when locals search for roofing help.
80% of local mobile searches convert, meaning when someone finds your business online, they’re serious about hiring someone. The trick is being there when they search. The Affordable Web Guy handles all the technical stuff so your business appears in local searches without you having to learn coding or worry about website updates.
Keep It Simple, Keep It Working
The best approach combines a few smart moves:
- Let The Affordable Web Guy build and maintain a professional WordPress site
- Make sure your business information is consistent everywhere online
- Connect with other local businesses who can refer customers your way
- Focus on what you do best—quality roofing work—while your website handles the rest
Less Stress, More Customers
Getting more leads doesn’t have to mean learning new technology or spending huge amounts on advertising. A reliable website keeps working for you around the clock, giving customers confidence and making it easy for them to get in touch.
When people search for roofing help in your area, they want to find someone trustworthy and local. Your website becomes proof that you’re both. Check out our local business solutions to see how other contractors are growing their business without the headaches.
