Small Business Website Design Blog
Nuggets of info that help you make an informed decision for your website design strategy.
Google LOVES a good blog so we’ll own it: This slog…er…I mean BLOG is mostly about executing effective SEO. Let’s call it like it is. If you’re reading this page, it must be working, eh?
5 Proven Small Business Marketing Strategies That Thrive During Economic Uncertainty
Small business marketing tips for an uncertain economy: Discover effective strategies to navigate challenging times and boost your business's success.
Why Your Denver Roofing Business Needs More Than Just Good Work to Get Customers
Roofing companies face some of the highest customer acquisition costs in the home services sector, with Google Ads leads alone averaging around $187 per lead—and that's just one way people find contractors these days. The truth is, most homeowners don't flip through phone books anymore when their roof starts leaking. They grab their phone and search for "roofers near me." If you're a solid roofer but your phone isn't ringing much, the problem probably isn't your skills. It's that people can't find you when they need you most. Question: If someone in your neighborhood searched for a roofer right now, would they find you online? Don't take that chance. Contact The Affordable Web Guy and find out why business owners have trusted us for decades! Your Website Works While You Sleep Think about it this way: when someone's ceiling starts dripping at 10 PM on a Tuesday, they're not calling anyone right then. But they are searching online to [...]
Boost Your Business with a Website, Social Media, and More
Small business owners today face exciting opportunities online. However, knowing where to start can feel overwhelming when you're juggling daily operations alongside marketing your business. Smart online marketing doesn't require a massive budget or technical expertise – just the right approach and professional support. Your Website: The Foundation That Works 24/7 A professional website serves as your digital storefront, working around the clock to attract customers. Unlike physical locations, your website never closes and can reach potential customers while you sleep. WordPress-based websites offer the perfect balance of functionality and reliability for growing businesses. Business owners often underestimate how quickly a professional website pays for itself. When customers can find information about your services online, they're more likely to contact you during business hours. Additionally, search engines favor businesses with well-designed websites, helping you appear when local customers search for your services. Social Media That Actually Drives Business Social media marketing works best when it connects directly to your [...]
Digital Marketing for Startups: Strategies and SEO Importance
Why Digital Marketing Matters for Startups Digital marketing helps put a business on the map. Many potential customers look online before contacting you. With a dependable WordPress site, local business owners can quietly lay the groundwork for long-term visibility. Good content, search visibility, and a reliable presence work together to build trust—even when nobody’s glancing at analytics. What SEO Does for Your Startup SEO helps people find your site when they search for local services. It isn’t a magic trick, and results take time. Still, a well-organized WordPress site, maintained by The Affordable Web Guy, brings a friendly boost in visibility—and credibility—without burdening the owner with technical details. This kind of presence gently signals that the business is real and ready. Key Strategies That Actually Matter Mixing a few thoughtful steps helps without turning the site into a complicated project: Have a WordPress-based site maintained by The Affordable Web Guy Use clear, helpful words about services and local area [...]
Success Stories of Small Businesses Using Digital Marketing
Looking for success stories of small businesses using digital marketing? Check out these top 10 tips to help improve your online presence and drive sales. Plus, explore FutureLearn's digital marketing courses for further learning.
Small Business Marketing Strategies in Denver: Leveraging Paid Search for Success
Running a small business in Denver means competing for attention in one of the fastest-growing markets in the country. Meanwhile, traditional marketing methods don't deliver the quick, measurable results that growing businesses need. Therefore, many local entrepreneurs are turning to paid search advertising to level the playing field against larger competitors. Paid search offers something most marketing channels can't: immediate visibility with measurable outcomes. Moreover, the latest data shows this approach is working better than ever for businesses willing to invest strategically. What Makes Paid Search So Effective for Denver Businesses Paid search, also known as pay-per-click (PPC) advertising, lets you place ads directly in front of people searching for your services. Instead of waiting months for organic search rankings to improve, your business appears at the top of search results almost instantly. Steve Brown: PPC Expert The numbers tell a compelling story. According to Backlinko's 2025 PPC Statistics, 93% of marketers say PPC is "effective" or [...]
