Small Business Website Design Blog
Nuggets of info that help you make an informed decision for your website design strategy.
Google LOVES a good blog so we’ll own it: This slog…er…I mean BLOG is mostly about executing effective SEO. Let’s call it like it is. If you’re reading this page, it must be working, eh?
Your Essential Small Business Website Maintenance Checklist
So you've got a website up and running—that's awesome! But here's the thing: building a site is just the beginning. Nearly 24% of small businesses still don't have websites (according to Digital.com), which means having one already puts you ahead of the game. But if you want your site to actually work for your business, you can't just set it and forget it. Your website needs regular care, just like your car or your storefront. Skip the maintenance, and you'll end up with a slow, outdated, or insecure site that turns people away instead of bringing them in. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Why Website Maintenance Actually Matters Your website works around the clock—from Grand Junction to Greeley and everywhere in between. But without regular [...]
How to Write Meta Descriptions That Get Clicks
Writing a meta description is about crafting a short, compelling ad for your webpage. The sweet spot is around 155 characters. Your goal is to include your main keyword and wrap it up with a clear call to action that makes people want to click. Think of it as your website's quick sales pitch on Google. Managing all the small details of a website can feel like a full-time job. At The Affordable Web Guy, we handle technical elements like meta descriptions so you can get back to what you do best—running your business. Let us build a website strategy that helps you reach more customers. What Meta Descriptions Are and Why They Matter A meta description is the little block of text seen under a page’s title in a search result. It’s the welcome mat for your website, giving potential customers a sneak peek of what’s inside. This small summary plays a huge part in whether someone clicks [...]
How Small Businesses Are Growing Faster with Smart Web Marketing in 2025
Growing Your Customer Base Through Affordable Web Marketing Bottom Line Up Front: Small businesses with professional websites earn 50% more revenue than those without. Moreover, 89% of businesses use their websites as their primary customer acquisition channel. The key isn't expensive marketing—it's strategic web presence that helps customers find you when they need your services. Why Your Website is Your Most Important Employee Small businesses face a stark reality: 92% of business owners say a website is essential for credibility, yet 27% still don't have one. Meanwhile, customers increasingly rely on online research before making purchasing decisions. The numbers tell a compelling story about what works. Furthermore, businesses investing in professional web presence consistently outperform competitors who rely solely on word-of-mouth marketing. Studies show that 76% of consumers check a website before visiting a store, which means your online presence directly impacts foot traffic. When customers search for services like yours, they make split-second decisions about which businesses to [...]
Mobile Friendly Websites Design to Grow Your Business
Why Mobile Matters More Than Ever Mobile performance isn’t optional anymore — it’s business critical. Each extra second of load time can reduce conversions by 7% (Tenacity). Nearly 40% of users leave a site that takes over 3 seconds to load (Shopify). Lost customers often never return. How Poor Mobile Sites Hurt Your Brand Visitors bounce quickly, lowering trust and engagement. Search engines take the signal as a quality issue and may drop your rankings. Competitors with faster, cleaner sites win those lost clicks. Get a free website audit and speed test to see where your site stands. How Google Ranks Mobile Sites Google now uses mobile-first indexing, meaning your mobile version is the primary version considered for rankings (Google Search Central). If your mobile site is slow or missing content, your whole site suffers — even desktop searches. What Google Expects Fast page loads Readable text without zooming Simple navigation with [...]
How To Improve Website Loading Speed
Why Website Speed Matters When a page takes longer than three seconds to load, many visitors leave before it even finishes. Research shows the chance of someone leaving jumps by 32% when load time goes from one to three seconds (Think with Google). More than half of mobile users abandon pages that take longer than three seconds (Google/SOASTA). A faster site keeps visitors engaged, helps search rankings, and builds trust. If you’d like help with SEO, see our Affordable Search Engine Optimization page. How Fast Your Site Should Be Google’s Core Web Vitals suggest targets that keep pages feeling quick and stable: Largest Contentful Paint (LCP): under 2.5 seconds Interaction to Next Paint (INP): under 200 ms Cumulative Layout Shift (CLS): under 0.1 See details on web.dev — Core Web Vitals. Find What’s Slowing You Down Start with a speed test: Google PageSpeed Insights shows real-world data and clear suggestions. WebPageTest lets you see filmstrips and detailed waterfalls from [...]
How to Decrease Bounce Rate and Keep Visitors on Your Website
Learn effective strategies to decrease bounce rate and boost your website's engagement. Discover simple steps to retain visitors and improve conversions.
