Internet Marketing - Website Design For Small Business

Your Essential Small Business Website Maintenance Checklist

So you've got a website up and running—that's awesome! But here's the thing: building a site is just the beginning. Nearly 24% of small businesses still don't have websites (according to Digital.com), which means having one already puts you ahead of the game. But if you want your site to actually work for your business, you can't just set it and forget it. Your website needs regular care, just like your car or your storefront. Skip the maintenance, and you'll end up with a slow, outdated, or insecure site that turns people away instead of bringing them in. If handling all this technical stuff sounds like a headache, The Affordable Web Guy can take care of it for you. We specialize in keeping small business websites running smoothly so you can focus on what you do best. Why Website Maintenance Actually Matters Your website works around the clock—from Grand Junction to Greeley and everywhere in between. But without regular [...]

By Mike Ferguson|Internet Marketing, Need for Digital Marketing, online reputation, Technical|

How to Write Meta Descriptions That Get Clicks

Writing a meta description is about crafting a short, compelling ad for your webpage. The sweet spot is around 155 characters. Your goal is to include your main keyword and wrap it up with a clear call to action that makes people want to click. Think of it as your website's quick sales pitch on Google. Managing all the small details of a website can feel like a full-time job. At The Affordable Web Guy, we handle technical elements like meta descriptions so you can get back to what you do best—running your business. Let us build a website strategy that helps you reach more customers. What Meta Descriptions Are and Why They Matter A meta description is the little block of text seen under a page’s title in a search result. It’s the welcome mat for your website, giving potential customers a sneak peek of what’s inside. This small summary plays a huge part in whether someone clicks [...]

By Mike Ferguson|Affordable Web Marketing, Internet Marketing, Lead Generation Strategies|

Proven Tips to Decrease Bounce Rate & Keep Visitors Engaged

Learn effective strategies to decrease bounce rate and boost your website's engagement. Discover simple steps to retain visitors and improve conversions.

By Mike Ferguson|Affordable Web Marketing, competitor research, email marketing, Internet Marketing|

Attract Your Target Audience in Denver

Attracting Your Target Audience In Denver Getting noticed in Denver’s busy market can feel like trying to talk in a crowded room—everyone’s speaking, but only some voices carry. The good news? Your business can be one of those voices that stands out, without shouting. A smart, small business website strategy can help you reach the right people and turn visitors into customers. Start with one element today. Then gradually build your personality-driven brand. Your Denver business will stand out naturally. Reach out today and let's chat about website design options for your small business. Speak to the People Who Actually Need You A beautiful website isn’t enough. If the right people aren’t finding you, it’s just a nice digital brochure collecting dust. Instead, your site should clearly connect with the audience most likely to need your services. That means using language they understand, showing them you’re local, and making it obvious how to take the next step with you. [...]

By Mike Ferguson|Creating Compelling Content, Graphics & Branding, Internet Marketing|

How to Choose a Web Hosting Service for Your Small Business

Learn how to choose web hosting service that boosts your business. Discover key factors like performance, security, and managed solutions.

By Mike Ferguson|Internet Marketing, Small business marketing, Web Design Services|

8 Smart Title Tag Tips for Small Business Websites

Discover essential title tag best practices to improve your website's visibility. Learn how to write effective titles that attract more visitors.

By Mike Ferguson|competitor research, Creating Compelling Content, Internet Marketing, Online Marketing Strategy|

How to Add Keywords to a Website & Get Found Online

Learn how to add keywords to your website effectively. This guide helps small businesses improve SEO and attract more customers by adding keywords to website.

By Mike Ferguson|Digital Marketing for Startups, Internet Marketing, Lead Generation Strategies, Technical|

Don’t Let Your Website Fail: The Best Care Plan Secrets

Discover what a website care plan is and how it protects your business. Learn about the essential maintenance, security, and updates for your online presence.

By Mike Ferguson|Internet Marketing, Online Marketing Strategy, Technical|

Why Your Family-Owned Business Needs a Website

Your family's story deserves a stage that never sleeps. Every family business has something that sets it apart—heritage, values, and a personal touch that big corporations can't replicate. But without a website, you're keeping that story to yourself when potential customers are actively looking for businesses just like yours. What's stopping your family business from having the always-open, always-professional online presence that your competitors are already using to win over your potential customers? The Reality Check: Where Your Customers Are Looking Here's what's happening right now: 76% of consumers research a company's online presence before visiting in person. Even if they plan to visit your physical location, they're checking you out online first. Think about your own behavior. When you need something fixed, a service performed, or want to try a new restaurant, where do you look first? Exactly. Your family business needs to be where your customers are searching—and that's online, 24 hours a day. Why Family Businesses [...]

By Mike Ferguson|Cost-Effectiveness of Online Marketing, customer communication, Internet Marketing|

Mom & Pop Need To Be Online Too

Why Local Businesses Can't Afford to Skip Online Your corner bakery has been serving the neighborhood for thirty years. However, when someone searches "fresh bread near me" at 9 PM, they might never find you. That's the reality facing family-owned businesses today. Local businesses often think websites are just for big corporations. Actually, small family-run shops need online presence more than anyone else. When customers can't find you online, they assume you don't exist. Your Customers Are Already Looking Online People search for local businesses on their phones constantly. Whether they need a plumber, want pizza, or need auto repair, their first stop is Google. If your business doesn't show up in those searches, potential customers will call your competitors instead. Small businesses compete against chains with massive marketing budgets. Nevertheless, a well-designed website levels the playing field. Your family restaurant can rank higher than McDonald's for "best Italian food downtown" with the right approach. Building Trust Before the [...]

By Mike Ferguson|email marketing, Internet Marketing, Need for Digital Marketing, Online Marketing Strategy|

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