Be Good To Your Customer & Respect Their In-Box! Small Business Insights: Marketing My wife recently signed up with the Kohls mailing list in an effort to secure the occasional coupon and special offer as we entered the back to school and consumer-spending-frenzied-fourth quarter. And because she's been around me just long enough, she used our mutual Yahoo email address vs. her personal account. And in case anyone wasn't listening closely let me repeat that little pearl of advice: Secure a Yahoo, Gmail or Hotmail account and use them specifically for mailing lists, registrations, and similarly disposable instances. They [...]