Small Business Website Design Blog
Nuggets of info that help you make an informed decision for your website design strategy.
Google LOVES a good blog so we’ll own it: This slog…er…I mean BLOG is mostly about executing effective SEO. Let’s call it like it is. If you’re reading this page, it must be working, eh?
Success Stories of Small Businesses Using Digital Marketing
Looking for success stories of small businesses using digital marketing? Check out these top 10 tips to help improve your online presence and drive sales. Plus, explore FutureLearn's digital marketing courses for further learning.
Small Business Marketing in Denver: Why Paid Search Actually Works
Running a small business in Denver means competing with everyone else who's figured out this city is pretty great for entrepreneurs. According to recent state data, Colorado started 48,600 new businesses just in the first quarter of 2025—that's a 19% jump from the previous quarter. While this energy is exciting, it also means you're fighting for attention in an increasingly crowded market. Need help creating a website that supports your paid search campaigns? The Affordable Web Guy specializes in building small business websites that convert visitors into customers. Based in Colorado, we understand the local market and can help your business get found online. So how do you cut through the noise? Let's talk about paid search advertising, which isn't the sexiest topic but happens to be one of the most reliable ways to get your business in front of people who are actually looking for what you sell. What Makes Paid Search Different From Other Marketing Paid search [...]
The Power of Video & Getting More Customers
Discover the power of video marketing for small businesses. Learn about the various types of corporate videos that can enhance customer outreach and internal communications while increasing brand awareness and expanding your customer base.
University of Arkansas Marketing Genius
Sometimes A Great Idea Is Right In Front Of You! Small Business Insights: Marketing A while back I went to my first University of Arkansas football game. It was a spectacular fall day...too warm for November 1st, that's for sure. As we made our way to the cheap seats, we made the obligatory stop at the concession stand for an $8 souvenir mug of Diet Coke and a hot dog. Once seated, we immediately took to eating our almost entirely tasteless "meal" of encased meat--it was a spectacularly bland dog. But just as the first wave of belches began to percolate in my still hungry gut it occurred to me: how was it possible that the vendors within this glorious steel and concrete shrine to Razorback pigs had missed the marketing gold that is (insert drumroll here): "Hawg Dog?" For those of you not living in "The Natural State" of Arkansas (where there is no formal recycling plan; turns out "Natural" is a [...]
Avoid Inbox Fatigue: The Right Email Frequency for Small Business
Summary: Email frequency directly affects engagement, unsubscribes, and deliverability. Most small businesses should start with one email per week and test higher cadence only for engaged segments. Keep unsubscribe rates below 2% and spam complaints under 0.3% to stay in inboxes. Use segmentation and automation to send relevant content, and run re-engagement campaigns at 60–90 days of inactivity to maintain list health. Daily sends work only for short promotions or launches, with clear subscriber notice. Follow CAN-SPAM and Gmail/Yahoo rules for one-click unsubscribe and fast opt-out processing. Track open, click, and complaint rates to refine strategy over time. Why Does Email Frequency Matter? Email works when it’s welcomed, not resented. Studies show email marketing still delivers one of the highest ROIs — $36–$42 per $1 spent depending on industry — but only if people keep opening your messages. Over-mailing can: Push subscribers to hit “unsubscribe” or mark you as spam. Lower open rates because your name [...]
Winning The Domain Lottery: Selling A Valuable Domain
When A Domain Was Caught Up In A Bidding War AKA: The Good Old Internet Gold Rush Days Back in the mid-1990’s (or more fondly, “ancient times” as we know the internet ages at the same pace of a dog), I had a fine civil servant’s job in Sonoma County, CA. And like everyone else I’d found myself quite amused by the new internet and my Mac Performa (rockin’ the 4 megs of RAM, baby!). To get perspective on just how long ago this was, my co-worker Sue did a little moonlighting as a realtor agreed with me that the internet had genuine possibilities as a tool for selling houses. This was a cutting edge idea, no doubt about it. Put up the house listing, add pictures and sales information…it was pure genius. Armed with a recent dalliance with “Photoshopping” my face into famous pictures and scenes (alas, those are long lost) and emailing them to amused friends at [...]
