In a recent conversation with my wife, I realized that all my favorite clients have one thing in common: they’re unique. These clients have injected some of their personality into their brand, creating a one-of-a-kind identity. By doing so, they have already started building a relationship with their target audience. In this article, I will share a few simple ways you can set your business apart from the crowd and attract your Denver target audience.
Design a Memorable Logo
Your logo is the first thing people see, so it’s a great way to visually set yourself apart. Incorporate elements that reflect your unique personality or what makes your business different from others. If you’re fun and quirky, let your logo reflect that. If you’re more sophisticated, your logo should convey that too. By incorporating your personality into your logo design, you give people a feel for who you are right from the first impression.
Use Colors to Convey Personality
Color choice is important and can convey an overall feeling for your brand. Whether you’re sending a fun and flirty message or keeping things sleek and savvy, make sure the colors you use in your brand reflect your personality and attract the right people. Check out our previous post on color psychology to learn more.
Create Unique Patterns or Textures
A unique pattern or texture can make a great brand element. It’s something you can have tons of fun with and use consistently to increase brand recognition. Consider creating hand-drawn patterns or textures that reflect your personality and incorporate your brand colors. This adds visual interest and adds a touch of uniqueness to your brand.
Craft Compelling Copy
Nothing will send potential clients running faster than boring copy. The words you use on your marketing materials and website are essential. While design catches people’s eye, the copy is what gets them to learn more. Use your copy as an opportunity to show who you are and appeal to your target audience. Speak to your audience like a friend, rather than a potential paycheck. Showing your personality through your copy can help you stand out and attract the right clients.
Show Your Face
Showing your face can be intimidating, but it’s important to let people see who they’ll be working with. By putting a human face to your business, you build trust with your audience. Choose an interesting shot that reflects your personality to add some additional personality to your brand. Don’t be afraid to let your personality shine through.
Setting your business apart from the crowd is important in attracting the right audience. Incorporate your personality into your logo design, use colors that reflect your brand’s personality, create unique patterns or textures, craft compelling copy, and show your face. By doing so, you’ll build a strong brand identity that resonates with your Denver target audience.
