Getting Your Business Seen in the Digital World Running a small business in Colorado—or anywhere else—means you’ve got to get the word out about what you do. That’s where online marketing comes in. As you of course know, more people than ever are searching the web before making a decision on where to shop, eat, or hire services. If your business isn’t showing up online, you’re missing out. But don’t worry—getting started isn’t as complicated (or expensive) as you might think. What Online Marketing Does for Your Business Imagine having a storefront on the busiest street in town, open [...]

In today's digital age, having an online presence is crucial for businesses to stay relevant and competitive. A recent study reveals that a staggering 81% of consumers expect small businesses to have an online presence, and this expectation has a significant impact on buying decisions. As a result, businesses need to understand and adapt to consumer behaviors to effectively capture and retain customer interest in the highly competitive digital marketplace. The Impact of Online Research on Buying Decisions According to the study, 81% of shoppers conduct thorough online research before making a purchase. This means that consumers are actively [...]