Sometimes A Great Idea Is Right In Front Of You! Small Business Insights: Marketing A while back I went to my first University of Arkansas football game. It was a spectacular fall day...too warm for November 1st, that's for sure. As we made our way to the cheap seats, we made the obligatory stop at the concession stand for an $8 souvenir mug of Diet Coke and a hot dog. Once seated, we immediately took to eating our almost entirely tasteless "meal" of encased meat--it was a spectacularly bland dog. But just as the first wave of belches began [...]