What Happens When The Bar Is Raised...High Small Business Insights: Technical Originally posted in 2010 Like millions of others, I spent a portion of my day struggling to find a worthwhile feed/stream from the iPad debut. At one point I found myself on a website listening to audio being piped in via cell phone with the corresponding video relying on a video feed from ANOTHER website. And even then, the website with imagery was relegated to frequently updated still images from the event. It was pathetic. I was pathetic for watching it for as long as I did. But nevertheless, it was a textbook case of how well Apple manages its brand, the product, and their hype. Make no mistake about it–Steve Jobs remains rail thin from illness but he’s still in charge and still calling the shots. Like everyone else, I was lining up to drink the Apple ‘Kool-Aide’ The iPad looks like an amazing piece of hardware. [...]